Lauren Bowers
Digital Marketing | SEO | Analytics
- Role
- Director of Digital Optimization at Beacon Technologies
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Lauren Bowers
Experienced marketing and communication expert with a focus on storytelling and…
Experience
Director of Digital Optimization
Jun 2024 — Present
Mentor a team of SEO & Google Analytics specialists and analysts.• Develop SEO, GA, measurement, and reporting strategies to meet client objectives.• Work alongside specialists and project managers to successfully execute strategic plans.• Communicate directly with clients to present insights, implement strategies, and tailor organic solutions.• Troubleshoot and resolve issues affecting organic visibility, tracking, and reporting.• Work across teams both internally and externally to accomplish SEO and GA goals.• Manage digital analytics tools and platforms, ensuring they are properly configured, integrated, and utilized to extract maximum value from data.• Oversee the collection, analysis, and interpretation of data from various digital marketing channels, including websites and digital campaigns.• Develop and deliver comprehensive reports and dashboards to clients and internal stakeholders, highlighting key metrics, trends, and recommendations.
Education
Sinclair Community College
Associate of Arts (AA), Communication, General
2011 — 2013
Ohio University
Master of Arts (MA), Organizational Communication
2016 — 2017
Ohio University
Bachelor of Science (BS), Visual Communications
2013 — 2015
MVCTC
Certificate, Commercial Photography
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