Lauren Blanda

eCommerce & DTC Executive | Product & Marketing Strategist | Sports, Fitness & Fashion

Role: VP, Ecommerce - Americas at Clarks
Location: Boston, MA, US
LinkedIn followers: 500 followers

About Lauren Blanda

eCommerce and direct-to-consumer leader with 20 years of experience building and scaling DTC businesses across the sports, fitness, and fashion industries. I bring a passion for product and marketing, anchored in a consumer-obsessed, data-driven, and results-oriented approach.Known for leading high-impact strategies—from site experience and digital merchandising to performance marketing and conversion optimization. I’m passionate about building strong teams, fostering cross-functional collaboration, and delivering consumer-first solutions that drive growth and brand loyalty.

Experience

VP, Ecommerce - Americas
Clarks
Apr 2024 — Present

Education

Emerson College
BA, Marketing Communications: Advertising and Public Relations
2003

Skills

Public Relations
Retail
Social Media
Marketing
Trend Analysis
Footwear
Management
Buying
Sales Management
Product Development
Merchandising
Gross Profit Analysis
Strategic Planning
Visual Merchandising
Strategic Partnerships
Purchasing
Sales Trend Analysis
Sporting Goods
Sales
Fashion
Inventory Management
Retail Buying
Apparel
Marketing Strategy

Contact information

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Work email
•••••@clarks.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Clarks

Retail · 6.7K employees · Founded 1825 · Street, Somerset, United Kingdom

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet. We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.

clarks.com

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About Lauren Blanda

Experience

VP, Ecommerce - Americas

Education

Emerson College

Skills

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