Lauren Amato
Vice President, Digital Sales Strategy & Operations @The Philadelphia Inquirer
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WORK HISTORY
Vice President, Digital Sales Strategy & Operations @The Philadelphia Inquirer
Philadelphia, PA, US
Shape digital strategy and go-to-market strategy for all digital advertising products- Lead projects with key stakeholders and cross functional partners to make data-driven decisions on topics- Own and drive our digital revenue performance across the sales organization for both direct sold and programmatic revenue- Maximize programmatic revenue opportunity through the implementation of new data and demand strategies- Develop team members through motivation, coaching, and product knowledge education
EDUCATION
La Salle University
Master of Business Administration (MBA), Marketing
La Salle University
Bachelor’s Degree, Marketing & Organizational Management
ABOUT LAUREN AMATO
Vice President, Digital Sales Strategy & Operations at The Philadelphia Inquirer
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