Lauren Abernethy
Client Investment Lead
- Role
- Client Investment Lead at Essencemediacom
- Location
- Middletown, NJ, US
- LinkedIn followers
- 500 followers
About Lauren Abernethy
Senior Media & Marketing Professional with 13+ years of experience delivering strategic, data-driven media investments for global brands across CPG, beauty, pharma, and retail. Proven track record in omnichannel strategy, ad tech integration, contract negotiation, and cross-functional team leadership. Skilled at aligning media strategy with business goals to maximize ROI and consumer engagement across DTC and mass retail environments.
Experience
Client Investment Lead
Sep 2024 — Present · New York, NY, US
Education
Bishop Ahr High School
High School Diploma, High School/Secondary Diplomas and Certificates
2003 — 2007
University of Scranton
Bachelor of Science (B.S.), Marketing
2007 — 2011
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