Lauren Archer
Associate Brand Manager - Hawaiian Tropic @Edgewell Personal Care
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WORK HISTORY
Associate Brand Manager - Hawaiian Tropic @Edgewell Personal Care
New York, NY, US
EDUCATION
Cranfield School of Management
Master of Science - MS, Strategic Marketing
School Year Abroad (SYA)
High School Junior Year, Spanish Language and Literature
University of St Andrews
Bachelor’s Degree, Management
Pace Academy
High School Diploma
ABOUT LAUREN ARCHER
Currently I work as an Associate Manager of Channel Development for the Home segment at Newell Brands. I operate within the Category Strategy & Planning team acting as the internal voice of the channel customer to the brand. I set customer & channel expectations as well as provide tools and resources needed for sales execution in the US retail market.As a Marketing & Brand Executive at Wismettac Europe, I crafted category reports & retailer presentations, co-developed a branded line of Asian food products, and managed the corporate website and LinkedIn. I also leveraged my CIM and PRINCE2 certifications to deliver effective marketing campaigns and event project management at two international food exhibitions (SIAL & ANUGA).With over two years of experience in the F&B and Hospitality industry, I have gained expertise in market analysis, brand development, category research, and campaign management. I have also contributed to the identification and evaluation of potential business solutions and investments across the EU region. I am passionate about CPG and FMCG, and I thrive in dynamic, cross-cultural environments and teams.
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