Laurel V.
Consumer Insights Senior Manager at Catalyst Brands
- Role
- Consumer Insights Senior Manager at Catalyst Brands LLC
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
Experience
Consumer Insights Senior Manager
Apr 2025 — Present
Manages Consumer Insights across 6 retail brands (JCPenney, Lucky Brand, Nautica, Aéropostale, Brooks Brothers and Eddie Bauer)- Creates and presents insights & recommendations to key business stakeholders, primarily C-Suite executives- Directs primary research projects applying excellent timeline and vendor relationship management- Consults with key client groups to scope projects and relay pertinent information- Utilizes a variety of quantitative and qualitative research methodologies to solve identified problems and answer internal stakeholder questions- Analyzes and synthesizes multiple sources of primary and secondary data to formulate actionable insights- Manages the JCPenney Insiders customer panel- Moderates focus groups, in-depth interviews and shop-alongs and programs surveys utilizing Qualtrics
Education
Dallas Baptist University
Bachelor of Business Administration (B.B.A.), Marketing
2010 — 2013
The University of Texas at Arlington
Master of Science (M.S.), Marketing Research
2013 — 2016
Skills
- Powerpoint
- Microsoft Excel
- Salesforce.com
- People Skills
- Event Planning
- Organized
- Microsoft Office
- Sales
- Account Management
- Problem Solving
- Microsoft Word
- Accurate
- Leadership
- Public Speaking
- Management
- Social Media
- Hard-Working
- Customer Service
- Teamwork
- Business
- Time Management
- Analytical Skills
- Team-Oriented
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