Laurel Uballez
Director of Product Marketing, Staffgarden by Ascend Learning @Ascend Learning
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WORK HISTORY
Director of Product Marketing, Staffgarden by Ascend Learning @Ascend Learning
Burlington, MA, US
EDUCATION
Stephens College
Bachelor of Science, Marketing/PR/Advertising, Graphic Design
University of Missouri-Kansas City
Master of Business Administration (MBA), Organizational Leadership
SKILLS
ABOUT LAUREL UBALLEZ
I\'m a marketing strategist and cross-functional leader dedicated to customer-centric communication. I’m passionate about deeply understanding audiences and bringing to market compelling solutions that are well positioned to solve their biggest challenges.I excel at building relationships with internal stakeholders to foster seamless collaboration across sales, product, customer success, and marketing. I\'ve enjoyed leading many cross-functional teams to reach high achievements across the customer journey from awareness to revenue, engagement, trust, and satisfaction.With 12 years of experience in marketing channel strategy, brand positioning & messaging, and sales enablement, 9 years of which leading product go-to-market strategies, I have a strong understanding of which marketing investments are best matched for different goals.I enjoy digging into data and research and reverse-engineering customer and market intelligence to craft creative, right-sized, and well-positioned campaigns and go-to-market plans that reach the right audiences; resonate; and drive new beliefs, trust, and action.
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