Laurel Sprague

About Laurel Sprague

Laurel Sprague is a strategic communications leader with over 15 years of experience in public relations, digital marketing, and crisis management. As Brand Reputation Senior Manager at Inspire Brands, she leads day-to-day issue and crisis communications across all brands, both domestically and internationally. Laurel brings deep expertise in developing and executing integrated communications strategies across sectors including consumer brands, corporate initiatives, government programs, commodity boards, and the food service industry. She is recognized for her ability to navigate high-stakes situations, safeguard brand integrity, and deliver measurable, lasting impact.

Experience

1. Brand Reputation Senior Manager

   Inspire

   Aug 2025 — Present · Atlanta, GA, US

   Brands include Dunkin’, Arby’s, Buffalo Wild Wings, Jimmy John’s, Baskin-Robbins, & SonicServe as the day-to-day lead for reputation management and crisis communications across all Inspire Brands, both domestic and international. Drive brand reputation by managing press inquiries, shaping response strategies, and executing communication plans that reinforce stakeholder trust and uphold corporate values. Act as the internal point of contact for high-priority issues, providing real-time counsel to brand, legal, operations, and executive teams. Support systemwide preparedness and response efforts, ensuring alignment across departments to mitigate potential reputational risk. Serve as one of the principal contacts for initial response for active incidents and coordinating appropriate internal engagement across relevant departments. Develop and distribute weekly incident reports to executive leadership, outlining emerging issues, media responses, and cross-functional involvement. Host regular meetings with brand communications, loss prevention and corporate security teams to review industry trends, evolving issues, and reputational watchouts. Providing insights and forward-looking guidance to minimize risk and strengthen brand resilience. Shape, protect, and evolve external strategies and briefing documents around high-impact issues and industry shifts, including labor relations, supply chain disruption, and regulatory developments.

Education

• Westminster College (PA)

  Bachelor of Arts - BA

• Northeastern University

  Master of Science - MS

Skills

• Media Planning
• Brand Management
• B2c
• Social Media
• Publicity
• Social Networking
• Brand Awareness
• Social Media Measurement
• Cision
• Video Production
• Corporate Branding
• Editing
• Marketing Communications
• Facebook
• Ap Style
• Marketing
• Advertising
• Strategy
• Copywriting
• Email Marketing
• Journalism
• Crisis Communications
• Pitching
• B2b
• Direct Marketing
• Digital Marketing
• Press Kits
• Corporate Communications
• Public Relations
• Internal Communications
• Media Relations
• Social Media Marketing
• Newsletters
• Strategic Communications
• Brand Development
• Integrated Marketing
• Broadcast
• Leadership
• Crm
• Press Releases