Laurel Rossi
Growth Driver; Exceptional Track Record Leading Strategy & Operations for New Economy Orgs; Award winning People and DEI Leader; Advocate for Women and People with Disabilities in the Workforce
- Role
- Chief Growth Officer at Infillion
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Laurel Rossi
Two decades of driving transformational growth for marketing, media, and tech organizations. Digital-first marketing thought expert working with global brands like Verizon, Boehringer Ingelheim, Citi, Revlon, ATT, Amgen. Skills include people leadership, digital transformation, data-driven marketing, brand strategy, and measurement.Accomplishments include:Started and sold digital start up, Strat Farm, to Havas• Started and sold digital start up, Strat Farm, to Havas• 2019 Global Agency of the Year at OMD• Founded Creative Spirit, first organization to match individuals with intellectual, developmental and learning disabilities with fair wage integrated positions at the best companies in the world. Numerous Effie, Andys, One Show Awards for Verizon Wireless• Developed world-class women\'s masterclass and diversity program as Chair, Advertising Club NY• Built portfolio of co-branded credit card products at Citi including AA, NFL
Experience
Chief Growth Officer
Oct 2023 — Present · NY, US
At Infillion, I lead efforts to drive revenue growth through strategic partnerships and market expansion. By managing cross-operating teams, I successfully scaled our integrated advertising and technology solutions, enhancing our creative studio, measurement, and media management capabilities. My focus on corporate strategy, including branding, M&A, investor relations and corporate reputation, have significantly increased enterprise value since joining the Infillion team.
Skills
- Digital Media
- Customer Relationship Management (Crm)
- Marketing
- Online Marketing
- Digital Strategy
- Direct Mail
- Marketing Research
- Strategic Partnerships
- Mobile Marketing
- Corporate Branding
- Online Advertising
- Creative Direction
- Crm
- Sem
- Interactive Marketing
- Account Management
- Interactive Advertising
- Advertising
- Digital Marketing
- Relationship Marketing
- Marketing Management
- Integrated Marketing
- Social Media
- Brand Architecture
- Strategic Planning
- Strategic Brand Positioning
- Market Research
- Customer Insight
- Research
- Analytics
- Marketing Communications
- Social Media Marketing
- Creative Strategy
- Leadership
- Strategy
- Direct Marketing
- Brand Management
- Content Strategy
- Marketing Strategy
- Email Marketing
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