Laurel Okeefe
Marketing Director at Anna’s Taqueria
- Role
- Director of Marketing at Anna\'s Taqueria
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About Laurel Okeefe
Strategic Marketing Leader | Driving Growth, Engagement & Brand ExcellenceResults-driven marketing professional with an MBA and over 5 years of experience leading high-impact campaigns that deliver measurable outcomes. I specialize in developing omnichannel strategies, leveraging data analytics, and scaling social media initiatives to enhance engagement and fuel growth.Highlights include:Driving a 404% increase in engagement and producing viral content with 404K views through innovative social media campaigns and influencer programs.Increasing newsletter open rates by 23% and event attendance by 9%, fostering stronger team alignment and participation.Leading community-facing events with attendees, achieving an increase in participation year over year.As a collaborative leader, I thrive in dynamic environments, aligning cross-functional teams to exceed goals while driving sustainable growth.
Experience
Director of Marketing
Nov 2025 — Present · Boston, MA, US
Education
Hofstra University
Bachelor of Arts - BA, Public Relations and Journalism
Suffolk University - Sawyer Business School
Master of Business Administration - MBA, Business Administration and Management, General
Skills
- Social Media
- Web Content
- Advertising
- Magazines
- Copywriting
- Journalism
- Research
- New Media
- News Writing
- Marketing
- Copy Editing
- Retail
- Avid Media Composer
- Writing
- Adobe Premiere Pro
- Microsoft Office
- Sales
- Newspapers
- Marketing Communications
- Creative Writing
- Social Networking
- Social Media Marketing
- Public Speaking
- Storytelling
- Customer Service
- Microsoft Word
- Blogging
- Public Relations
- Media Relations
- Proofreading
- Leadership
- Powerpoint
- Photography
- Time Management
- Editing
- Press Releases
- Digital Media
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