Laurel Rice

About Laurel Rice

With 10+ years of experience in senior marketing leadership, I specialize in designing and executing strategies that accelerate business growth and strengthen client relationships. I’m passionate about building innovative, data-driven programs that connect marketing directly to revenue impact.My expertise spans account-based marketing (ABM), demand generation, and pipeline optimization—ensuring enterprise sales teams have the coverage and engagement needed to close high-value opportunities. I have a proven track record of influencing multi-million-dollar deals, driving measurable client engagement, and aligning marketing with business objectives to deliver consistent, scalable results.I thrive at strategic execution and partner closely with stakeholders, sales leaders, and external partners to maximize the impact of marketing investments and drive sustainable growth.

Experience

1. Marketing Leader, Tech & Business Services

   Thoughtworks

   Apr 2025 — Present · Boston, MA, US

   Develop and execute marketing strategies for the Tech & Business Services industry, aligning with sales objectives to drive growth. Utilize ABM and demand generation to influence pipeline and revenue. Collaborate with Sales and Customer Success to develop case studies and optimize lead generation.Partner with client principals, business development, and global marketing to ensure data-driven, client-centric, and strategically aligned marketing efforts. This includes shaping go-to-market plans, delivering high-impact client stories, supporting executive partnerships, and optimizing campaign performance. By connecting marketing strategy to sales impact, I accelerate opportunities, strengthen client engagement, and position the business for sustainable growth.

Education

• UNH Peter T. Paul College of Business and Economics

  BS, Business Administration and Management

• Bentley University

  Women's Exeutive Leadership Program

  2016 — 2016

• Southern New Hampshire University

  MBA, Business Administration, Management and Operations

Skills

• Strategic Planning
• B2b
• Direct Marketing
• Demand Generation
• Strategic Partnerships
• Integrated Marketing
• Multi-Channel Marketing
• Saas
• Strategy
• Marketing Management
• Salesforce.com
• Field Marketing
• Lead Generation
• Business-to-Business (B2b)
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Channel Partners
• Marketing Communications
• Market Planning
• Go-to-Market Strategy
• B2b Marketing
• Enterprise Software
• Management
• Social Media Marketing
• Program Management
• Marketing
• Segmentation
• Project Management
• Solution Selling
• Channel
• Product Management
• Customer Relationship Management (Crm)
• Software as a Service (Saas)
• Leadership
• Inbound Marketing
• Marketing Automation
• Sales
• Crm
• Team Management