Laurelie Boucher-Gould
Marketing and Event Logistics Coordinator @Vooban
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WORK HISTORY
Marketing and Event Logistics Coordinator @Vooban
Montreal, QC, CA
Led 30+ events annually, from trade shows to webinars and internal activations.• Rebranded and launched Impact AI, achieving a sold-out debut in Montreal, tripling attendance and doubling revenue in under two years, and expanded to Toronto.• Launched Vooban’s AI newsletter from scratch (avg. 60% open rate, 37% CTR).• Built new content channels, including YouTube videos, a LinkedIn blog, and a branded newsletter.• Driving multichannel campaigns across email, social media, and web to boost visibility and generate leads.• Managing performance marketing initiatives across paid, organic, and digital platforms.• Actively contributed to the ESG committee, social club, and cycling team to strengthen company culture.
EDUCATION
College Ahuntsic
Health science
Alma Mater Studiorum – Università di Bologna
International Business and Marketing in the faculty of Economia
Universitat de Barcelona
Master's degree, Business Tourism and Events Management
The University of Western Australia
Bachelor of Business Administration - BBA, Internationally
McGill University - Desautels Faculty of Management
Bachelor of Commerce - BCom, International Business, Marketing and Entrepreneurship
ABOUT LAURELIE BOUCHER-GOULD
AI marketer with an athlete’s mindset. I combine a relentless drive with…
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