Laurel Cifala
Executive Communications @ Microsoft
- Role
- Executive Communications at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Laurel Cifala
Senior communications leader with nearly 20 years of experience working at Fortune 500 companies, high‑growth startups, and one of the world\'s top communications agencies. I partner with leaders and organizations to shape thoughtful, business-aligned communications strategies that create clarity, build trust, and drive impact. My work spans executive communications, internal and employee communications, media relations, brand, crisis and reputation management, change management, and more. Throughout my career, I’ve served as a trusted advisor to C-suite leaders, providing strategic counsel on the moments that matter most - from day-to-day business priorities to business transformation, organizational change, M&A, crisis, and high-stakes leadership transitions. My business acumen is one of my greatest strengths. I have a unique ability to anticipate issues before they escalate, navigate complex stakeholder landscapes with ease, and connect big‑picture strategy to the details that make execution hum. Expertise:Global Communications Strategy | Brand Strategy and Positioning | Corporate Reputation | Messaging and Storytelling | Thought Leadership | Executive Communications | Internal Communications | Public Relations and Earned Media | B2B and B2C | GTM Strategy and Product Launches | Social Media | Integrated Creative Campaigns | Channel and Content Strategy | Public Affairs | Crisis Communications | Analyst and Investor Relations | Team Hiring, Mentoring, Leadership, and Development | Cross-functional Team Management and Collaboration | Change ManagementIndustries: Technology & Software | AI | Financial Services & Fintech | Payments | Telecom | CPG | Commercial Real Estate & Proptech | Travel & Tourism | Insurance | Insurtech | Professional Services | Energy & Sustainability | Cybersecurity | Non-Profit | STEM Education | Government & Public SectorI have dual BA degrees in communications and public relations with concentrations in journalism and business and a minor in marketing.
Experience
Executive Communications
Oct 2024 — Present · Seattle, WA, US
Education
Carroll College
Bachelor of Arts - BA, Public Relations (Journalism & Marketing Concentrations)
2007
Gonzaga University
Study Abroad Program in Florence, Italy
2005
Carroll College
Bachelor of Arts - BA, Communications
2007
Skills
- Journalism
- Event Planning
- Message Development
- Stakeholder Management
- Content Strategy
- Marketing Strategy
- Strategic Communications
- Public Relations
- Media Relations
- Social Media Marketing
- Marketing
- Corporate Communications
- Analyst Relations
- Reputation Management
- Communications Planning
- Social Media
- Marketing Communications
- Press Releases
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.