Laurel McLoughlin

About Laurel McLoughlin

I’m a marketing leader with 10+ years of experience building high-impact social media, paid content, and creator strategies that drive real business growth. At T-Mobile, I lead a team of talented marketers focused on customer acquisition, partner marketing, and brand storytelling across paid social, online video and emerging platforms.My superpower is bridging performance and creativity — launching campaigns that not only hit KPIs but also connect emotionally with audiences. From managing partner ecosystems to overseeing multi-channel campaigns like #LikeAMember and Netflix On Us, I thrive in fast-paced environments where innovation, testing, and storytelling intersect.I’m passionate about developing people, building high-performing teams, and partnering cross-functionally with analytics, product, and creative to drive scalable, measurable growth. Whether it’s launching a new brand moment or optimizing an evergreen funnel, I bring energy, strategic clarity, and a bias for action.Let’s connect — especially if you want to talk social innovation, partner strategy, or the future of brand + performance marketing.

Experience

1. Senior Manager, Social Media- T-mobile Brand & Partnerships

   T-Mobile

   Dec 2024 — Present · Seattle, WA, US

   Leads a team of 5+ marketers driving upper- and mid-funnel growth through social media, paid video, and creator-led campaigns across Meta, YouTube, TikTok, and OLV. Oversees strategy, execution, and performance optimization across customer acquisition, partner co-marketing, and brand building initiatives.Key Highlights:Spearheads acquisition-focused social campaigns that contribute to T-Mobile’s customer growth, integrating Paid Social with partner campaigns (e.g, Apple launches, Netflix On Us).Leads the development of “Like a member”content — celebrating perks and customer lifestyle with a relatable, community-first tone. The campaign drives millions of impressions and meaningful engagement across Instagram Reels and TikTok.Develops and track KPI frameworks across campaigns, collaborating closely with Analytics, Product, and Paid Media to optimize ROAS.Co-leads high-impact partnerships with creators and agencies to scale influencer output, increase authenticity, and reduce content production costs.Partners with Brand and Creative to test and scale native formats (e.g, Reels-first campaigns and TikTok UGC), improving engagement by YoY.

Education

• Washington State University

  Master of Arts (M.A.), Strategic Communication

  2016 — 2017

• The University of New Mexico

  Bachelor of Arts (BA), Mass Communication/Media Studies

  2007 — 2012

Skills

• Blogging
• Audio Editing
• Customer Relations
• Twitter
• Time Management
• Event Planning
• Press Releases
• Digital Media
• Advertising
• Iphoto
• Imovie
• Transcription
• Packaging
• Facebook
• Photoshop
• Social Networking
• Documentation
• Strategic Planning
• Excel
• Self Driven
• Microsoft Office
• Social Media Marketing
• News Release Writing
• Photography
• Microsoft Excel
• Powerpoint
• Marketing
• Internet Research
• Anthropology
• Creative Direction
• Editing
• Public Relations
• Media Relations
• Skype
• Writing
• Os X
• Storytelling
• Customer Service
• Cultural Anthropology
• Graphic Design