Laurel Aug
Senior Manager - Brand Partnerships & Engagement @ARETYN
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WORK HISTORY
Senior Manager - Brand Partnerships & Engagement @ARETYN
Boca Raton, FL, US
As the Senior Manager of Brand Partnership & Engagement at Aretyn, I lead a new team focused on forging strategic alliances across the sports industry. Our primary responsibility involves building new partnerships with professional soccer clubs, leagues, industry providers, and other key sports organizations.A crucial aspect of my role is developing and executing impactful brand activations for both our current and potential partner clubs. We support our top accounts with event planning, marketing strategies, and innovative activations, all aimed at elevating the experience for their club members and fans. Our ultimate goal is to strengthen these relationships, deliver tangible value to their communities, and significantly boost our B2C sales initiatives.
EDUCATION
Carl von Ossietzky University of Oldenburg
Bachelor of Arts - BA, International Business, Trade, and Tax Law
University of Hamburg
Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services
University of Dayton
Bachelor of Arts - BA, Business, Management, Marketing und verbundene unterstützende Dienste
Lynn University
Master of Business Administration - MBA, Sports Management
ABOUT LAUREL AUG
Senior Manager - Partnerships | ARETYN
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