Laurel Schneckloth Alizad

About Laurel Schneckloth Alizad

Trusted leader with 20+ years of experience building and inspiring high-performance teams through collaborative thinking. A multi-disciplinary executive with extensive sales, marketing and operational experience at B2B technology companies, I love turning big ideas into reality.Having led the marketing split of HP/HPE, I grew fond of brand and creative, not only launching the new HPE brand, but also leading the transition to a new agency group and ultimately the digital transformation of marketing. Our standout, award-winning creative fueled our leading-edge, data-savvy, B2B digital marketing engine to effectively and efficiently reach our targets. As COO to our Chief Brand Officer, I expanded my role to encompass brand strategy & identity, leading teams of experts in their craft from messaging and naming to partner co-branding. Most recently, I led strategy & planning for Global Events, where we brought brand storytelling to new heights with the first ever corporate keynote in Sphere at our marquee customer and partner event in Las Vegas in June 2024.I am not new to transformation; my contributions prior to HPE in sales and business unit leadership grew out my expertise as a problem solver. I am known for pragmatic solutions, operational excellence and a focus on customer experience. I quickly assess chaotic environments and determine a path forward by translating complex sales and marketing issues into clear and actionable steps, activating teams, systems and processes that deliver real and measurable transformation, whether at an early stage company needing to scale during stages of rapid growth, while integrating an acquisition or a larger company that is transforming like HPE. If you have big ideas that you need brought to life, I\'d love to learn more.Contact: L••••••••@gmail.com

Experience

1. Head of Mergers & Acquisitions, Global Marketing & Communications

   Hewlett Packard Enterprise

   Jan 2025 — Present

   Responsible for leading the strategic integration of marketing and comms functions across global acquisitions — aligning people, process, and technology to drive scalable transformation across acquired marketing and comms organizations. This includes all vendor strategy, budget harmonization, and contract transitions, ensuring operational continuity, synergy realization and growth. With a focus on cross-functional alignment and executive-level clarity, I enable teams to deliver on integration goals with precision and impact.

Education

• Harvard Business School

  MBA, Business Administration and Management, General

  1998 — 2000

• University of Wisconsin-Madison

  BBA, Marketing & Management

Skills

• Professional Services
• Integrating Acquisitions
• Sales
• Product Management
• Software Industry
• C-Level Relationships
• Go-to-Market Strategy
• Strategic Partnerships
• Solution Selling
• Saas
• Business Alliances
• Business Intelligence
• Organizational Effectiveness
• C-Level Sales
• Customer Engagement
• Selling
• Enterprise Software
• Cloud Computing
• Corporate Advisory
• Leadership
• Sales Enablement
• Product Marketing