Laurel Vine

Healthcare Events & Marketing Leader

Role: Sr Director, Event Marketing Strategy at Zelis
Location: Overland Park, KS, US
LinkedIn followers: 500 followers

About Laurel Vine

Experienced leader with a demonstrated history of working in the healthcare information technology and public sector market research industries.• 15+ years in marketing and events strategy, external relationship management, brand building, strategic planning and performance measurement• Lead cross-functional teams and programs spanning demand gen, field marketing, paid & earned content strategy, events, thought leadership, client engagement and partner management • Highly skilled at establishing senior executive stakeholder relationships to enhance programs and facilitate cross org buy-in and alignment • Passion for developing and mentoring team members• Proven track record of agility and accelerating in fast-paced, highly regulated B2B environments while establishing processes and optimizing programs to create economies of scale

Experience

Sr Director, Event Marketing Strategy
Zelis
Jun 2024 — Present · Kansas City, MO, US

Education

The University of Kansas
BS, Communication Studies
2002 — 2006

Skills

Event Management
Contract Negotiation
Strategic Partnerships
Advertising
Program Management
Marketing Communications
Public Speaking
Account Management
Strategic Planning
Social Media
Management
Team Building
Marketing
Salesforce.com
Project Management
Cross-Functional Team Leadership
Marketing Strategy
Business Analysis
Leadership
Microsoft Office
Sales
Process Improvement

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