Laurel McCurdy
Director of Private Label Wine Sales | Driving Growth & Innovation in the Beverage Industry | Strategic Partnerships & Brand Development Expert
- Role
- Director Custom Wine Sales at Nexterra Wine Company
- Location
- Sonoma, CA, US
- LinkedIn followers
- 500 followers
Experience
Director Custom Wine Sales
Oct 2022 — Present
Develop and execute nationwide strategic sales initiatives for the private label and control brand portfolio.• Manage market strategy, distributor relationships, national account management, brand development, and implemented a results-driven sales approach.•Increasing brand presence and profitability for NexTerra Wine Company in a competitive market.
Skills
- Wine Tasting
- Management
- Team Building
- Food & Beverage
- Customer Service
- Marketing
- Sales Management
- Sales
- Event Management
- Negotiation
- Food
- Marketing Strategy
- Strategic Planning
- New Business Development
- Wine
- Wineries
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