Laurel Greszler

About Laurel Greszler

At Hitachi Solutions America, my role as Marketing Manager is anchored in more than 17 years of enriching the communications landscape for a variety of communities. I build robust marketing strategies that intertwine with organizational vision, enhancing brand presence, impact & value across diverse channels and audiences. My proficiency in connecting to communities & crafting strategic narratives and attention to detail ensures messaging is not only heard but resonates deeply with targeted audiences. WHAT SETS ME APART Bridging internal communications to strengthen external brand strategy and impact is my \"why.\" Sharing unique value prop & voice in a relatable style, while leaving space in the transformation landscape to help people place their challenges there and envision a better outcome more easily — this is my \"how.\" For the past four years, I\'ve collaborated with Microsoft to create targeted campaigns that married our unique value prop with Microsoft technologies that convert across industries and sectors for both business applications and Azure. My professional background spans from broadcast journalism to public relations to non-profit leadership, to creating communications strategy for venture companies from scratch. Collaborating with cross-functional teams, I\'ve worked to realize significant milestones in communications initiatives, fostering community engagement and leadership development, while finding creative ways to tell the story of the brand.

Experience

1. Marketing Manager

   Hitachi Solutions America

   Oct 2021 — Present

Education

• Indiana University Bloomington

  Undergraduate - Freshman year

• The Ohio State University

  Bachelor of Arts - BA

Skills

• Blogging
• Social Media
• Strategic Communications
• Organizational Development
• Marketing Strategy
• Community Outreach
• Change Management
• Public Speaking
• Customer Service
• Event Planning
• Strategy
• Marketing Communications
• Newsletters
• Project Management
• Business Analysis
• Editing
• Management Consulting
• Writing
• Strategic Planning
• Business Strategy
• Public Relations
• Research
• Nonprofits
• Program Management
• Event Management
• Management
• Leadership
• Budgets
• Team Building
• Coaching
• Training
• Marketing
• Microsoft Office
• Corporate Communications
• Auditing
• Media Relations