Laurel Bennett

SVP, Tourism Sales | Driving Destination Demand for Nashville

Role: Senior Vice President, Tourism Sales at Nashville Convention & Visitors Corp
Location: Franklin, TN, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Laurel Bennett

Laurel is the Senior Vice President of Tourism Sales for the Nashville Convention & Visitors Corp, where she leads strategic efforts to drive international and domestic travel trade bookings for Nashville’s $11.5 billion tourism industry.With more than 20 years of experience in destination sales and marketing, Laurel has built a reputation for developing high-impact partnerships, expanding global market reach, and positioning Nashville as a premier travel destination. Her leadership plays a key role in connecting the city’s vibrant culture, music, and hospitality offerings with audiences around the world.

Experience

Senior Vice President, Tourism Sales
Nashville Convention & Visitors Corp
Nov 2022 — Present · Nashville, TN, US

Education

Auburn University
BSBA, Marketing

Skills

Hospitality
Yield Management
Hotels
Event Management
Strategic Planning
Meeting Planning
Team Building
Social Media Marketing
Hospitality Management
Market Planning
Event Planning
Hospitality Industry
Marketing Communications
Facebook
Social Media
Sponsorship
Marketing Strategy
Online Marketing
Hotel Management
Budgets
Online Advertising
Training
New Business Development
Resorts
Advertising
Tourism
Food & Beverage
Budgeting
Sales Management
Customer Service
Destination Marketing
Sales
Social Networking
Marketing
Trade Shows
Corporate Events
Catering
Contract Negotiation
Public Relations
Account Management

Contact information

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Work email
•••••@visitmusiccity.com
Personal email
•••••@•••••.com
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Current company

Nashville Convention & Visitors Corp

Hospitality · 130 employees · Nashville, Tennessee, United States

The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. The hospitality industry is a crucial economic engine for Nashville and the state. From the city’s world-renowned honky tonks to the rise of our dining, fashion and sports scene, the world has taken note of Music City’s authenticity, creativity, and Southern hospitality. For the 13th year in a row, Nashville was named a top global destination by major travel outlets. The industry has been on a record-breaking streak of growth in hotel rooms sold and hotel taxes collected for the past decade. The direct impact of the hospitality industry in Nashville is $10 billion with more than 15 million visitors annually. With convention business as the backbone of our sales activity, our sales staff consistently exceeds aggressive sales goals. Thanks to the Music City Center and Gaylord Opryland Resort, Cvent named Nashville as the No. 2 top meeting destination in the country. Hotel construction is at a record pace with thousands of projected hotel rooms being added in the next few years. The NCVC produces the city’s two largest, one-day events on July 4th and New Year’s Eve. Both events sell thousands of hotel rooms, draws in tens of thousands of visitors and generate millions of dollars in direct visitor spending. The NCVC works closely with the City of Nashville and the Mayor’s Office, and we are governed by a volunteer board made up of outstanding community leaders. Our work is guided by the principles laid out in the Music City Brand Promise: The Promise of Nashville — where music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.

visitmusiccity.com

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About Laurel Bennett

Experience

Senior Vice President, Tourism Sales

Education

Auburn University

Skills

Find verified contacts for anyone on LinkedIn