Laure Caron
Global Senior Customer & Market Insights Manager @Mandarin Oriental
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WORK HISTORY
Global Senior Customer & Market Insights Manager @Mandarin Oriental
London, GB
As Senior Customer & Market Insights Manager at Mandarin Oriental Hotel Group, I lead qualitative and quantitative research to uncover innovation opportunities and shape brand strategy. My role spans monitoring industry trends and competitive landscapes, mapping brand territories, and identifying new innovation spaces that align with evolving customer needs and business priorities. I develop and refine concepts into actionable strategies, ensuring they are both visionary and practical, and oversee their execution from ideation through to implementation. By bridging insight, strategy, and delivery, I help position the brand for sustainable growth and relevance in a competitive luxury hospitality market.
EDUCATION
Prins Henrik Copenhagen
Baccalauréat ES, Economics
Vatel France
Bachelor of Business Administration - BBA, Hotel Management
Gustave Flaubert French Lycée Tunis - Tunisia
Brevet
SKILLS
ABOUT LAURE CARON
I am a strategist and qualitative researcher with a background in hospitality and an extensive experience in technology.Bilingual and having lived and worked in 9 different countries, I have a good understanding of different cultures and behaviours. I’m passionate in helping multinational businesses understand their diverse audiences in order to fully develop their global and local relevancy and assets. In a fast-changing world this is a continuous challenge for many businesses. I believe quality insights, cultural trends, innovative and out of box thinking, are fundamental to successful global growth.I specialise in qualitative research (e.g. ethnography, intercepts, in-depth interviews, UX, Focus groups), cultural trend research, and innovation (e.g MVP, Lean startup methods).
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