Laura Zvara Lawlor
Senior Director, Enterprise Digital Experience, Product Management and Governance @Horizon Blue Cross Blue Shield of New Jersey
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WORK HISTORY
Senior Director, Enterprise Digital Experience, Product Management and Governance @Horizon Blue Cross Blue Shield of New Jersey
Newark, NJ, US
At Horizon Blue Cross Blue Shield of New Jersey, I lead the strategic development and execution of digital platforms, focusing on enhancing user engagement and operational excellence. My role includes overseeing governance for corporate websites and driving innovation in digital engagement solutions for members, brokers, and providers. As an executive sponsor for key initiatives, I ensure alignment with business objectives and foster strong vendor relationships.
EDUCATION
New Jersey Institute of Technology
MS, Information Systems Management
Villanova University
BA, Communications Arts
Seton Hall University
M. Ed., Counseling Psychology
SKILLS
ABOUT LAURA ZVARA LAWLOR
As Senior Director of Enterprise Digital Experience at Horizon Blue Cross Blue Shield of New Jersey, I lead the development of innovative digital platforms to enhance user engagement and align with business objectives. I oversee governance for corporate websites and champion transformative initiatives, collaborating with vendors to deliver impactful digital solutions tailored for members, brokers, and providers. Backed by many years as Director of Digital Product Management at Horizon, I bring expertise in IT project and program management, market analysis, and business development. My mission is to drive operational excellence and customer satisfaction through robust digital strategies, journey mapping, and strategic innovation.
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