Laura Zadravetz
Vice President Marketing, Americas @IFS
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WORK HISTORY
Vice President Marketing, Americas @IFS
Lead field marketing initiatives aimed at generating qualified pipeline opportunities while elevating brand visibility and awareness in key markets.
EDUCATION
University of Wisconsin-Madison
Bachelor of Science (BS), Consumer Science
SKILLS
ABOUT LAURA ZADRAVETZ
Strategic and results-driven Marketing Leader with a proven track record in demand generation, field marketing, ABM, and revenue growth for global organizations. Expertise in AI-enabled marketing, MarTech, digital transformation, and global campaign execution, driving measurable pipeline and ROI. Skilled at aligning marketing with sales, building high-performing teams, and scaling programs to deliver business impact. Recognized for creating data-driven, innovative marketing strategies that accelerate growth and elevate brand presence.
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