Laura Yurgalite
Consumer Researcher @ Nordstrom
- Role
- Consumer Researcher at Nordstrom
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Laura Yurgalite
I have been always been fascinated by people and how they make decisions. Working in…
Experience
Consumer Researcher
Dec 2020 — Present · Seattle, WA, US
Develop and grow relationships between research, marketing, analytics, and digital teams to improve product images and videos and marketing materials for key Nordstrom Brands- Lead insights generation and end-to-end management of ~12k customer community. Analysis and presentations led to launch of digital catalog, relaunch of physical catalog, more detailed reviews format, and improved in-store holiday gift packaging- Design and manage research roadmap for quantitative and qualitative projects presented to company leadership at the SVP and C-Suite level. Results include improved online customer care and increased personalization across customer touch points- Liaison for all third-party vendors, helping manage budgets and timelines while synthesizing macro market trends for internal teams (e.g, marketing, merchandising, finance) through seasonal, company-wide newsletter.
Education
Albion College
Bachelor's Degree
2012 — 2016
University at Buffalo
Master's degree
2016 — 2018
Skills
- Photoshop
- Social Media
- Powerpoint
- Microsoft Excel
- Html
- Research
- Marketing
- Teaching
- Microsoft Powerpoint
- Public Speaking
- Fundraising
- Customer Service
- Microsoft Office
- Writing
- Leadership
- Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.