Laura Yager
Marketing Director Specializing in Luxury Yachting Experiences & Strategic Brand Partnerships
- Role
- Marketing Director at Worth Avenue Yachts
- Location
- Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Laura Yager
Marketing luxury with purpose, passion, and a global perspective.At the intersection of branding, experience, and partnership, I craft strategies that elevate high-value clientele and tell stories that travel.Currently leading marketing at Worth Avenue Yachts.Driven by connection. Grounded in excellence. Inspired by the ocean.Let’s connect.
Experience
Marketing Director
Oct 2019 — Present · NY, US
Responsible for Worth Avenue Yachts marketing activities, overseeing the development and execution of an integrated marketing strategy for the company. • Development and implementation of the Brand strategy.• Developing the marketing strategy for new and existing channels• Overseeing implementation of the Marketing strategy - including campaigns, events, creative, digital marketing, and PR.• Working closely with the company’s Sales team; by providing them with appropriate tools, materials and presentations• Guiding the day to day activities of the marketing team.• Ensuring that the marketing objectives are implemented by the marketing team.• Work closely with sales and charter teams to define marketing materials and programs.• Manage social media presence and direct programs to improve social media reputation and recognition.• Developing and delivering marketing and communications strategies for Worth.• Undertake continuous analysis of competitive
Education
Western Michigan University
Bachelor of Science (BS), Graphic Design
2003 — 2006
Skills
- Digital Photography
- Publishing
- Web Design
- Corporate Identity
- Figure Drawing
- Management
- Luxury Lifestyle
- Photoshop
- Hospitality
- Social Media Marketing
- Visual Communication
- Advertising
- Media Production
- Visual Arts
- Magazines
- Logo Design
- Graphics
- Event Management
- Digital Illustration
- Fine Art
- Painting
- Image Manipulation
- Marketing
- Illustrator
- Corel Painter
- Accounting
- Book Illustration
- Image Editing
- Drawing
- Photography
- Brand Development
- Project Management
- Adobe Creative Suite
- Customer Service
- Art Direction
- Illustration
- Creative Direction
- Vector Illustration
- Business Development
- Bookkeeping
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