Laura Rivera
Marketing Manager
- Role
- Diy Channel Marketing Manager at Shell
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Laura Rivera
I’m an experienced energy professional with over 11 years in marketing, communications, event & sponsorship management, and sales enablement. I specialize in driving growth through strategic go-to-market initiatives, lead generation, and high-impact digital campaigns. I excel at defining customer value propositions that engage audiences, empower sales teams, and maximize brand visibility.My expertise spans B2B/B2C marketing, event planning, thought leadership, and sponsorship management, with a focus on optimizing processes and customer engagement. I thrive in dynamic environments, collaborating cross-functionally to bring innovative energy solutions to market and execute events that drive business growth.
Experience
Diy Channel Marketing Manager
Apr 2025 — Present · Houston, TX, US
In my role as the DIY Channel Marketing Manager at Shell, my focus is the development of creative strategies to engage DIY consumers both in-store and before they reach the store. By coordinating the execution of marketing communications and leveraging data-driven approaches, I can successfully enhance brand visibility and drive sales growth. Collaborating with cross-functional teams, I ensure the seamless implementation of marketing initiatives to optimize consumer experience.
Education
University of Houston-Downtown
Master of Business Administration - MBA, Project Management & Process Improvement
University of Houston-Downtown
Graduate Certificate, Project Management & Process Improvement
San Jacinto College
Associate's Degree, Sociology
2009 — 2010
University of Houston
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
2010 — 2012
Skills
- Writing
- Editing
- Microsoft Word
- Press Releases
- Event Planning
- Copywriting
- Constant Contact
- Public Speaking
- Public Relations
- Internal Communications
- Media Relations
- Photoshop
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Data Entry
- Social Networking
- New Business Development
- Advertising
- Mac
- Event Management
- Social Media
- Marketing Communications
- Marketing
- Illustrator
- Blogging
- Photography
- Microsoft Office
- Sales
- Fundraising
- Adobe Creative Suite
- Customer Service
- Newsletters
- Illustration
- Email Marketing
- Art
- Concept Design
- Indesign
- Graphic Design
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