Laura Lee Fleming Wren
Marketing Leader | Brand Strategy, Innovation & Insight
- Role
- Vice President Marketing at Genexa
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Laura Lee Fleming Wren
Marketing executive with 20 years of experience leading brand strategy, innovation, and consumer insight across CPG, wellness, beauty, and family-focused categories. Known for transforming brands through deep audience understanding, breakthrough creative, and full-funnel execution—from DTC and Amazon to national retail. Passionate about building trusted, purpose-driven brands that serve modern parents and families.
Experience
Vice President Marketing
Feb 2024 — Present · Atlanta, GA, US
Executive marketing leader hired to accelerate brand growth, build modern marketing infrastructure, and position Genexa as a challenger brand in pediatric OTC. Tasked with driving household penetration, FDM sales, ecommerce performance, and brand awareness. Re-built the marketing function from the ground up—including strategy, talent, agency network, and creative platform—delivering measurable gains in POS, share, brand health, and revenue. Oversee team of brand marketers and agency partners across insights, innovation, creative, media, PR, influencer, social, and ecommerce.
Education
Emory University - Goizueta Business School
MBA, Marketing and Management
2007 — 2008
University of Mississippi - School of Business Administration
BBA, Major: Marketing; Minors: Finance and Journalism
2001 — 2005
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