Laura Witek

About Laura Witek

Marketing/Media Professional with 29 years of experience. Background includes buying for…

Experience

1. Field Marketing Director

   Field Marketing Solutions

   Sep 2017 — Present

   Field Marketing Director for California Closets client - both corporate and franchise markets• Regional Market Manager for multiple markets buying broadcast TV, radio, cable and OTT• Lead Point of contact for Radio DJ Testimonial Program – Copy coach, compile weekly spots, facilitate trade between client and DJ• Responsible for creating and maintaining client presentations, flowcharts, editing/trafficking TV and Radio commercials, and coordinating budgets• Bought Hulu, iHeart Digital, Pandora and Simpli.fi for any interested markets• Partnered with clients to align and successfully implement positioning, messaging and brand strategies through coordinated team efforts of clients, buyers, and station groups to build California Closets awareness. • Strategic development of relationships with buyer group, creative, stations/vendors and clients, making sure communication between FMS, California Closets, and stations flows in all directions.

Education

• Marquette University

  BA

  1987 — 1991

Skills

• Communication
• Microsoft Office
• Microsoft Powerpoint
• Microsoft Outlook
• Mobile Marketing
• Outdoor Advertising
• Radio Advertising
• Strata
• Leadership
• Srds
• Microsoft Excel
• Cross-Functional Problem Solving
• Comscore
• Radio
• Integrated Marketing
• Negotiation
• Client Relations
• Media Research
• Brand Development
• Microsoft Word
• Media Buying
• Media Strategy
• Advertising
• Cross-Functional Collaborations
• Time Management
• Media Planning
• Customer Service
• Telmar