Laura V.

Experience

1. Brand Director, Personal Care & Skin- Walmart

   Procter & Gamble

   Jan 2024 — Present

   Recognized as “Exceptional” employee resulting from Top 5% performance across all functions in 1st year as Director• Awarded 2025 Walmart and Procter & Gamble Beauty & Health Team of the Year• Won NA Analytics & Insights award as part of team leveraging regional insights to grow households at Walmart• Partner cross-functionally internally and externally to identify strategic brand priorities that can grow share at Walmart• Own $20M Skin & Personal Care tactical budget to develop and activate omni marketing plans that accelerate growth• Develop and activate eRS strategy and $20M budget across brands; optimize KPIs to grow digital SOV, sales and share• Sell-in WM-exclusive campaigns like Native x Dunkin’, NFL and Old Spice School of Swagger to grow WM share• Build custom audiences for digital campaigns to deliver iROAS >$2 by leveraging Walmart and brand media insights• Lead digital T&L across the building centered on content optimizations, digital GTM strategies and new capabilities• Recommend FY25 eRS and marketing plans that deliver 12% topline growth and maximize efficiencies to grow margin• Delivered Whole Body Deodorant as #1 SKUs in P&G Personal Care at 3.1% share to challenge Lume in Year 1• Exceeded financial targets by 300bps in FY24, grew share +1.7pts y/y; Won WM Vendor of the Year Award• Cut $2MM in retainer fees and hard costs by leveraging brand resources and maximizing Walmart Media partnership• Drove 300bps growth in digital penetration to 15% in FY24 behind eRS strategy, digital campaigns and WM exclusives• Grew Olay digital business by 40%+ y/y in FY24/25 despite declining in-store sales and WM Skin category deceleration

Education

• Duquesne University Palumbo Donahue School of Business

  Bachelor’s Degree, Finance and Investment Management

  2006 — 2008

• UNC Kenan-Flagler Business School

  Master of Business Administration (M.B.A.)

  2016 — 2018