Laura van Sickle

About Laura van Sickle

Direct marketing professional for B2C and B2B2C organizations.Specialties: Ecommerce with third party marketing sellers (3PMs).Web Marketing expertise includes: email marketing campaigns, e-commerce content management, search engine optimization, paid search, affiliate marketing & social media management.Direct marketing expertise includes: circulation planning & analysis, catalog production, club loyalty, and customer service operations.

Experience

1. Director of E-commerce, Gbg Division

   Genesco

   Apr 2018 — Present · Nashville, TN, US

   The GBG division of Genesco manufactures and markets shoes for Dockers, Levi\'s, Starter & PONY. The E-commerce team is responsible for nashvilleshoewarehouse.com, and third party marketplaces. GBG is a separate division from Journeys and Johnston & Murphy.

Education

• University of Pittsburgh

  BA, Communications

  1983 — 1987

Skills

• Analytics
• Interactive Marketing
• Sales
• Online Advertising
• Trade Shows
• Affiliate Marketing
• Retail
• Direct Marketing
• Marketing Communications
• Catalog Production
• Management
• Product Marketing
• Merchandising
• Social Media
• Database Marketing
• Marketing
• Online Marketing
• Social Media Marketing
• Catalogue Production
• Strategic Planning
• Sem
• Web Marketing
• Multi-Channel Marketing
• Digital Strategy
• Product Development
• B2b Marketing
• Ppc
• Brand Management
• B2c
• Marketing Strategy
• Direct Mail
• Catalogs
• Google Analytics
• Google Adwords
• Email Marketing
• Competitive Analysis
• Digital Marketing
• Creative Direction
• Blogging
• Lead Generation