Laura Vandenborre
Marketing Director, Tic Tac @Ferrero
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WORK HISTORY
Marketing Director, Tic Tac @Ferrero
Toronto, ON, CA
Marketing Director Canada, Tic Tac
EDUCATION
Université de Montréal
Sciences économiques
Universidad Autonoma de Madrid
Administracion de empresas
KU Leuven
Master of Science in Applied Economics: Business Engineering
ISC Paris
Master of Business Administration (MBA), International MBA in Luxury Business
KU Leuven
Bachelor of Science in Applied Economics: Business Engineering
SKILLS
ABOUT LAURA VANDENBORRE
Accomplished Senior Brand Manager | Results-driven Leader | Global Expertise in Brand Strategy | MBAResults-oriented Senior Brand Manager with a proven track record of elevating brands and leveraging consumer insights into impactful marketing strategies. With 10+ years of expertise, I bring a unique blend of strategic vision and go-to-market expertise to every project, fostering a culture of excellence and collaboration. My approach is anchored in data-driven decision-making, ensuring that every initiative not only meets but exceeds measurable objectives while staying aligned with overarching business goals. Key Highlights: • Strategic Product Launches: Spearheaded high-impact product launches with innovative go-to-market strategies to drive awareness and market penetration. • Comprehensive Media Planning: Orchestrated multi-channel media plans, integrating PR, sampling and experiential strategies to amplify brand visibility, consumer engagement, and product trial across diverse channels. • Team Leadership: Mentored and managed high-performing teams, nurturing talent and fostering professional growth within the organization. • Global experience: successfully navigated professional roles in both Europe and North America, gaining invaluable insights into diverse markets and consumer behaviours. • Trade Marketing Expertise: Leveraged extensive experience in trade marketing to optimize channel strategies and enhance shopper engagementI’m passionate about making meaningful contributions in the dynamic landscape of brand management.
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