Laura Troyani
Founder & Principal at PlanBeyond | Data-Driven Strategy Advocate | Market Researcher
- Role
- Principal at Planbeyond
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Laura Troyani
Entrepreneurial market research leader with 15+ years experience using data-driven approaches to fuel business strategy, go-to-market planning, and customer acquisition tactics. Specialized in creating tailored solutions to help everyone from start-ups to well-known brands make smarter business decisions. Specialties: • B2B & B2C Research• Competitive Business & Marketing Audits• Persona & Customer Segmentation Research• Pricing & Product Optimization• Go To Market Research• Concept Testing• Product & Category Attitude Assessments
Experience
Principal
Jan 2016 — Present
Education
Harvard University
BA, Sociology
Harvard Business School
MBA, General Management
Skills
- Interactive Marketing
- Search Engine Marketing (Sem)
- Integrated Multi-Channel Marketing
- Social Media
- Market Research
- Marketing
- Display Advertising
- Entrepreneurship
- Bocada
- Strategic Planning
- Sem
- Product Development
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Research
- Email Marketing
- Competitive Analysis
- Digital Marketing
- E-Commerce
- SEO
- Integrated Marketing
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