Laura Stroud

About Laura Stroud

As a dynamic and growth-focused Director of Business and Client Success, I have extensive experience in transforming operations, standardizing processes, and driving revenue growth. My expertise lies in strategic planning, cross-functional collaboration, and team development, leading high-performing teams to enhance client retention, operational efficiency, and business scalability.Being a forward-thinking leader, I have spearheaded the adoption of Salesforce to advance operational oversight and streamline data management, improving visibility in historically untracked metrics environments. I am known for handling complex business challenges, enhancing customer experiences, and increasing client lifetime value through strategic execution.As a compassionate and motivational mentor, I strive to provide value as a company resource and have consistently achieved recognition, awards, and promotional opportunities. I am committed to uplifting process standardization and proficiency, leading to more structured, scalable business models and greater cross-functional collaboration.A few of my career highlights include:• Functioned as a de facto director, steering cross-departmental process enhancements and providing strategic guidance to Directors on productivity and organizational structure best practices.• Identified and addressed missing operational processes, working with relevant teams to devise sustainable solutions, and strengthening interdepartmental coordination.• Uplifted process standardization and proficiency, leading to a more structured, scalable business model, leading to greater cross-functional collaboration.

Experience

1. Director, Business & Client Success

   My Equity Comp

   Apr 2024 — Present · Sacramento County, CA, US

   Expand the department by recruiting and developing direct reports, and implementing structured training programs to support a team of early-career professionals in a highly complex industry. Lead the creation and execution of interdepartmental processes for client onboarding, ensuring seamless collaboration between client success and operations teams.Highlights of accomplishments in this role include:•Established and documented key onboarding workflows, including contract redlining procedures, role assignments, and client communication strategies, elevating efficiency and clarity.• Spearheaded the adoption of Salesforce to advance operational oversight and streamline data management, improving visibility in a historically untracked metrics environment.• Designed and enforced standardized processes that boosted both client satisfaction and internal workflow consistency, increasing client retention and operational effectiveness.

Education

• University of Oregon

  B.S., Political Science, Graphic Design, Business

  2006

Skills

• Customer Service
• Fundraising
• Strategic Planning
• Media Relations
• Leadership
• Management
• Nonprofits
• Event Management
• Public Relations
• Budgets
• Marketing Communications
• Press Releases
• Marketing Strategy
• Crm
• Public Speaking
• Non-Profits
• Marketing
• Event Planning
• Process Improvement
• Strategy
• Business Development
• Customer Relationship Management (Crm)
• Business Process Improvement