Laura Thompson

Senior Director, Digital Marketing @Vital Proteins

Chicago, IL, US

Responsible for both DtC and Amazon digital marketing, with a multi million dollar media budget- Achieved +89% YoY increase in revenue in the 1st 60 days, by implementing a new holiday strategy for CRM (Email, SMS, Web Push)- Drove 8x ROAS with successful Affiliates pilot for DtC business- Lead seamless customer experience across multiple marketing vehicles- Delivered loyalty framework to drive increases in acquisition, retention & advocacy, growing subscriber base & boosting LTV- Spearheaded new CRM analytics dashboard tracking key metrics for the referral program, subscription members & one-off purchasers- Lead a high performing team of 3 across product, strategy, processes, planning, briefing & execution- Designed a top tier loyalty program to nurture loyalty and community engagement.

Leeds Trinity University

Batchelors (Hons), Marketing