Laura Thompson
- Role
- Senior Director, Digital Marketing at Vital Proteins
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Laura Thompson
As a Senior Director, Digital Marketing at Vital Proteins, I lead both DtC and Amazon…
Experience
Senior Director, Digital Marketing
Oct 2022 — Present · Chicago, IL, US
Responsible for both DtC and Amazon digital marketing, with a multi million dollar media budget- Achieved +89% YoY increase in revenue in the 1st 60 days, by implementing a new holiday strategy for CRM (Email, SMS, Web Push)- Drove 8x ROAS with successful Affiliates pilot for DtC business- Lead seamless customer experience across multiple marketing vehicles- Delivered loyalty framework to drive increases in acquisition, retention & advocacy, growing subscriber base & boosting LTV- Spearheaded new CRM analytics dashboard tracking key metrics for the referral program, subscription members & one-off purchasers- Lead a high performing team of 3 across product, strategy, processes, planning, briefing & execution- Designed a top tier loyalty program to nurture loyalty and community engagement.
Education
Leeds Trinity University
Batchelors (Hons), Marketing
2003 — 2006
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