Laura Staves
Vice President Global Marketing @ Biossance | Biotechnology, Aesthetics
- Role
- Vice President Global Marketing at Biossance
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Laura Staves
I build and grow beauty brands that people form real relationships with. My background spans both heritage clinical brands (SkinMedica, Dermalogica, Obagi) and new ventures (EM Cosmetics, Pley Beauty), which means I understand how to honor what’s working while evolving a brand for what’s next.I love translating science and ingredient innovation into storytelling that feels emotional, human, and culturally relevant. I’m equally grounded in the execution — shaping go-to-market strategies, leading integrated campaigns that move both awareness and sales, and developing high-performing marketing organizations across brand, product, digital, trade and creative.
Experience
Vice President Global Marketing
Jan 2026 — Present
Education
University of Southern California
Master of Business Administration - MBA, Marketing/Marketing Management, General
University of Southern California
BS, Marketing
Skills
- Online Marketing
- Strategic Planning
- Brand Architecture
- Direct Marketing
- Fmcg
- Consumer Products
- Market Research
- International Marketing
- Digital Strategy
- Advertising
- Marketing Management
- Digital Marketing
- Relationship Marketing
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Market Planning
- Integrated Marketing
- Competitive Analysis
- Sales
- Strategy
- Product Launch
- Brand Development
- Segmentation
- Account Management
- Crm
- Product Development
- Product Marketing
- Brand Awareness
- Marketing Research
- Mobile Marketing
- Marketing Communications
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