Laura King
- Role
- Chief Marketing Officer at Paradis Sport
- Location
- Richmond, VT, US
- LinkedIn followers
- 500 followers
Experience
Chief Marketing Officer
May 2025 — Present
As CMO at Paradis Sport, I lead all things brand, performance, and community marketing. I get to work with an amazing team to grow awareness, drive customer love, and build lasting connections—across digital and wholesale channels.I’m passionate about working at a by women, for women company that’s redefining what it means to support active women. Whether it’s launching creative campaigns, building meaningful partnerships, or crafting content that resonates, everything we do is rooted in our mission.Some highlights:Lead our small but mighty marketing team Own the annual marketing strategy and budgetOversee partnerships with athletes, run clubs, influencers & mediaCollaborate on paid media, product launches, and brand storytellingWork cross-functionally to keep our customers at the heart of every decisionBig fan of outdoor industry folks, athletes, and creators who are out there doing cool things—and love partnering to make magic happen.
Education
University of Washington
BA, English
2001 — 2005
Skills
- Coaching
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Marketing
- Account Management
- Budgets
- Retail
- Event Management
- Marketing Communications
- Field Marketing
- Social Networking
- Competitive Analysis
- Analysis
- Sports
- Microsoft Office
- Sales
- Event Planning
- Business Development
- Advertising
- Strategy
- Training
- New Business Development
- Leadership
- Social Media
- Budgeting
- Customer Service
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