Laura Spehar
Strategic Marketing Leader | Demand Generation | ABM | Revenue Growth | Data Analytics | B2B
- Role
- Senior Manager of Demand Generation at Sortly
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Laura Spehar
I’m a marketing leader with 10+ years of experience turning marketing into a growth engine for B2B companies.My expertise is in building integrated campaigns that combine ABM, digital, content, events, and social to drive demand, build brand awareness, and support every stage of the buyer journey. Every decision about how we spend marketing time and budget is grounded in data, ensuring we prioritize programs that truly deliver results.Whether I’m digging into campaign performance or mentoring a team through a strategic shift, my goal is always the same: deliver scalable, predictable revenue growth through smart, integrated marketing.
Experience
Senior Manager of Demand Generation
Oct 2025 — Present
Education
San Diego State University
Business, Marketing
2004 — 2007
Skills
- Lead Generation
- Voip
- Channel Partners
- Sales Process
- Marketing Communications
- Saas
- Management
- Product Marketing
- Brand Awareness
- Social Media Marketing
- Channel
- Account Management
- SEO
- Event Planning
- Multi-Channel Marketing
- Project Management
- Managed Services
- Unified Communications
- Inbound Marketing
- Direct Sales
- Market Analysis
- Email Marketing
- Solution Selling
- Salesforce.com
- Email Analytics
- Microsoft Office
- Brand Management
- Marketing Strategy
- Customer Relationship Management (Crm)
- Crm
- Strategic Partnerships
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