Laura Scullin
Lead Content Designer | Product Strategy & UX Direction
- Role
- Lead Content Designer at Indeed
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Lead Content Designer
May 2021 — Present · Seattle, WA, US
Pioneered the first lead content designer role, demonstrating how user-centered information strategies can drive both business results and platform improvements.Joined the strategic in-house agency team deployed to the company\'s most critical initiatives—from 0-to-1 product launches to collaborating with C-suite to define the product vision and roadmap for a global platform serving millions.Built and scaled the content design practice by mentoring UXCDs, upskilling designers, and evangelizing the discipline\'s value across engineering, taxonomy, and product teams.
Education
The University of Texas at Austin
B.S., Advertising
2005 — 2009
Skills
- Interactive Advertising
- Blogging
- Social Media Marketing
- Proposal Writing
- Creative Strategy
- Creative Briefs
- Information Architecture
- Digital Media
- Strategy
- Information Design
- Creative Direction
- Copywriting
- Art Direction
- Advertising
- Brand Development
- Pitch Development
- Editing
- Content Strategy
- User Experience
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