Laura Schlegel
Senior Global Graphic Designer @TSI Incorporated
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WORK HISTORY
Senior Global Graphic Designer @TSI Incorporated
Shoreview, MN, US
Conception through graphic design for all external and internal print/digital tactics (both B2B & B2C)- Conception through deployment of new product/service launches - Alignment to brand standards for all tactics, including design image continuity between seven business lines - Graphic design support for other portfolio (PE-owned) companies, including MSP, Casella and DICKEY-john- Commitment to design improvement from available KPIs (Recall & Retention, Clicks & Views, Click-Through Rate, etc.)- Key player and partner-collaborator for TSI and MSP rebranding in 2020, with subsequent guidelines establishment - Oversee other designers, print production team and sub-contractors - Identified, justified and deployed project/task management system for all in-house projects – Monday.com - Art direction for photoshoots to maintain a unified brand image
EDUCATION
The Art Institutes International-Minnesota
Bachelor of Science (B.S.), Graphic Design
ABOUT LAURA SCHLEGEL
ABOUT Laura Schlegel is a Senior Global Graphic Designer with 24 years of design…
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