Laura Scarborough

Senior Regional Sales & Marketing Manager @Direct Auto Insurance

Drive local sales and marketing strategies across 280 retail locations in Florida, North Carolina, Tennessee, Michigan, Pennsylvania, Maryland, Delaware and Virginia.*Manage multi-million dollar budget focused on local strategies and provide oversight of funds allocation and budgeting.*Create and lead team to coordinate with local sales managers to deploy customized marketing strategies focused on growing revenue generating units.*Produce and deliver frontline employee external marketing training, tools and platforms to aid in creation of successful B2B referral partnerships.*Direct marketing supply chain management for entire enterprise.*Lead 50+ new retail store openings within Division to include: point of sale materials, promotions, marketing collateral, employee training, B2B partnership development.