Laura Sardinha Kidde

Lead Ux Designer Ii @Blizzard Entertainment

Orange County, CA, US
MOBILE NUMBERS
+14•••••••12

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WORK HISTORY

Mar 2022 — Present

Lead Ux Designer Ii @Blizzard Entertainment

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Irvine, CA, US

World of WarcraftIn-Game PC version• Maintain familiarity of the game’s design, for both the live product and for all on-going expansions.• Develop and maintain User Experience design philosophies that serve the every-changing needs of the game, while maintaining a clean and consistent UI design across multiple features and expansions.• Collaborate with other members of the UI team to ensure that the goals of our content and features are being met.• Work with lead game designers and producers to create tasks and schedules.• Support and mentor UI designers on the team.World of Warcraft website: https://worldofwarcraft.com/en-us/

EDUCATION

2005 — 2009

Faculdade Martha Falcão

Bachelor of Fine Arts (BFA), Graphic Design

2011 — 2012

Faculdade Martha Falcão

Master of Business Administration (MBA), Specialization in Design and Market

2014 — 2015

Full Sail University

Master of Science (MSc), Game Design

SKILLS

Heuristic EvaluationWireframingGame Design DocumentsConcept ArtTeam LeadershipPaper PrototypingAnimationMicrosoft OfficeAgile MethodologiesVideo Game ProductionUsabilityGraphic DesignRpgIllustrationGame MechanicsConfluenceDigital PaintingGame Design2d GraphicsScrumConcept DevelopmentVisual Design2d ArtLocalizationRapid PrototypingIllustratorUser Experience DesignAgile EnvironmentPerforceAdobe IllustratorAdobe Creative SuiteMobile DevicesUser InterfaceAxureOmnigraffleUser ExperienceMmorpgGame DevelopmentConcept DesignPhotoshop

ABOUT LAURA SARDINHA KIDDE

Among my 17+ years in the UI/UX field, I have experience working with user interface for games and mobile applications, user experience research, interaction design, game design and 2D art. Currently, I work at Blizzard Entertainment in Irvine, California as a Lead User Interface Designer for World of Warcraft.[ Management & Leadership ] Directing and Oversight Team Coordination Project Management Evaluating Job Candidates Evaluating Employee Performance[ User Interface & 2D Art ] Graphic design Digital painting UI animations[ Interaction Design ] Screenflow / Taskflows / Wireframes IA diagrams UI documentation Benchmarks Analog & Rapid prototypes / Concepts Heuristic evaluation / UsabilityPortfolio: http://laurasardinha.myportfolio.com/Profile:

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