Laura Sankowich
Marketing leader driving digital, demand generation, SEO, PR, customer acquisition and content marketing strategies. Adept at leveraging AI to support marketing process and content optimization.
- Role
- Marketing Content & Pr at Biz2Credit
- Location
- Summit, NJ, US
- LinkedIn followers
- 500 followers
About Laura Sankowich
I am a marketing executive with a diverse range of skills, and have experience creating brand and product positioning that transforms the way companies target markets and engage with their prospects, customers and partners. I am exceptionally proficient at building integrated marketing programs that tie together content strategy, marketing tech, and lead generation activities across all marketing channels.I thrive in energetic environments, and I have a passion for strategy and cross functional collaboration. I am also not afraid to roll up my sleeves to build compelling marketing programs from the ground up. Additionally, I enjoy keeping up with leading edge marketing technology and staying on top of AI, digital and traditional marketing techniques.Some highlights- 20+ years experience in tech B to B marketing experience- Excellent managerial and team building skills- Collaborative in style, spirit, and practice- Proven track record of demand generation programs that include pipeline building, lead lifecycle, nurturing and trial programs to build sales funnels. Also experienced in managing partner marketing and customer retention programs- Skilled business communicator with extensive experience in developing branding and marketing infrastructure- Strong marketing analytic orientation with regard to measuring awareness and demand generation programs for venture-backed companies- History of both executive and board level accountability.
Experience
Marketing Content & Pr
Nov 2025 — Present · Nyack, NY, US
Education
University of Delaware
Bachelor's, Interdisciplinary Degree: Journalism/Communication | Minor: Biology
Skills
- Online Marketing
- Social Media
- Marketing Management
- Direct Marketing
- Messaging
- Marketing Strategy
- Writing
- Competitive Analysis
- Public Relations
- Marketing Communications
- Salesforce.com
- SEO
- B2b
- Budgeting
- Email Marketing
- Lead Generation
- Event Management
- Team Management
- Social Media Marketing
- Vendor Management
- Digital Marketing
- Sem
- Start-Ups
- Online Advertising
- Budgets
- Product Management
- Marketing
- Management
- Strategy
- Sales Operations
- Sales
- Advertising
- Leadership
- Copywriting
- Product Marketing
- Saas
- Demand Generation
- Go-to-Market Strategy
- Strategic Partnerships
- Media Relations
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