Laura Sandoval
Head of Media, Entertainment, Sports & Gaming, Uber Advertising | Advisory Board Member | Startup Advisor
- Role
- Head of Media, Entertainment, Sports and Gaming, Uber Advertising at Uber
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Laura Sandoval
Revenue and growth leader with 15+ years driving scaled brand and advertising growth across Media, Entertainment, Sports, Gaming, eCommerce, CPG, QSR, and Retail. Proven at building and leading high-performing sales, marketing, and partnerships teams that deliver incremental revenue, accelerate go-to-market, and unlock new growth for global brands at $B+ scale.Strategic operator and C-suite partner specializing in brand marketing, media monetization, and commercial strategy across digital, social, video, influencer, experiential, TV, and audio. Deep expertise in launching new products, building demand, and creating cross-platform programs that drive customer acquisition, retention, and measurable ROI.Known for translating business objectives into scalable GTM strategy, high-impact partnerships, and integrated media solutions. Trusted advisor to executive teams on growth strategy, multicultural marketing, and brand transformation. Track record of turning complex, cross-functional initiatives into sustainable revenue and market leadership.
Experience
Head of Media, Entertainment, Sports and Gaming, Uber Advertising
Mar 2023 — Present · Los Angeles, CA, US
Education
Cornell University
MBA, Strategic Brand Management
University of California, Berkeley
B.A., Biology
SDA Bocconi
MBA Exchange , Business Administration and Management, General
Skills
- Digital Marketing
- Market Analysis
- Segmentation
- Life-Cycle Management
- Crm
- Product Development
- Media Planning
- Consumer Products
- Positioning
- Mobile Marketing
- Advertising
- Product Marketing
- Market Research
- Strategy
- Entertainment
- Hispanic Marketing
- Brand Marketing Strategy
- Media and Entertainment
- Social Media
- Marketing
- Casual Games
- Analytics
- Management
- Product Management
- New Product Development
- Brand Management
- Marketing Strategy
- Project Management
- Strategic Partnerships
- Forecasting
- Marketing Communications
- Integrated Marketing
- Competitive Analysis
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