Laura Sandoval

Head of Media, Entertainment, Sports & Gaming, Uber Advertising | Advisory Board Member | Startup Advisor

Role
Head of Media, Entertainment, Sports and Gaming, Uber Advertising at Uber
Location
Los Angeles, CA, US
LinkedIn followers
500 followers

About Laura Sandoval

Revenue and growth leader with 15+ years driving scaled brand and advertising growth across Media, Entertainment, Sports, Gaming, eCommerce, CPG, QSR, and Retail. Proven at building and leading high-performing sales, marketing, and partnerships teams that deliver incremental revenue, accelerate go-to-market, and unlock new growth for global brands at $B+ scale.Strategic operator and C-suite partner specializing in brand marketing, media monetization, and commercial strategy across digital, social, video, influencer, experiential, TV, and audio. Deep expertise in launching new products, building demand, and creating cross-platform programs that drive customer acquisition, retention, and measurable ROI.Known for translating business objectives into scalable GTM strategy, high-impact partnerships, and integrated media solutions. Trusted advisor to executive teams on growth strategy, multicultural marketing, and brand transformation. Track record of turning complex, cross-functional initiatives into sustainable revenue and market leadership.

Experience

  1. Head of Media, Entertainment, Sports and Gaming, Uber Advertising

    Uber

    Mar 2023 — Present · Los Angeles, CA, US

Education

  • Cornell University

    MBA, Strategic Brand Management

  • University of California, Berkeley

    B.A., Biology

  • SDA Bocconi

    MBA Exchange , Business Administration and Management, General

Skills

  • Digital Marketing
  • Market Analysis
  • Segmentation
  • Life-Cycle Management
  • Crm
  • Product Development
  • Media Planning
  • Consumer Products
  • Positioning
  • Mobile Marketing
  • Advertising
  • Product Marketing
  • Market Research
  • Strategy
  • Entertainment
  • Hispanic Marketing
  • Brand Marketing Strategy
  • Media and Entertainment
  • Social Media
  • Marketing
  • Casual Games
  • Analytics
  • Management
  • Product Management
  • New Product Development
  • Brand Management
  • Marketing Strategy
  • Project Management
  • Strategic Partnerships
  • Forecasting
  • Marketing Communications
  • Integrated Marketing
  • Competitive Analysis

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Laura Sandoval — Head of Media, Entertainment, Sports and Gaming, Uber Advertising at Uber in Los Angeles, CA, US | Unifers