Laura Rysz
Senior Director, Brand & Marketing at PAKA Apparel
- Role
- Senior Director, Brand & Marketing at Paka Apparel
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Laura Rysz
20 years experience in building brands via globally integrated consumer-first marketing campaigns that increase awareness, drive engagement, and create demand. Passion for team collaboration, learning new things, and spending time outside.Category experience:FootwearApparelOutdoorCPG (Household)CPG (Food and Beverage)Marketing experience:Global integrated brand and product campaigns Go-to-market strategy Paid media and advertisingSocial mediaeCommerceShopper marketingConsumer and trade eventsProject management and process developmentBudget management of $9M+
Experience
Senior Director, Brand & Marketing
Mar 2025 — Present
Education
University of Northern Colorado
Bachelor's Degree, Business with Marketing emphasis, Minor in Psychology
2000 — 2004
Skills
- Client Services
- Brand Development
- Strategic Planning
- Market Research
- Interactive Marketing
- Event Management
- Strategy
- Integrated Marketing
- Retail
- Project Management
- Marketing
- Leadership
- Shopper Marketing
- Digital Marketing
- Relationship Marketing
- Retail Marketing
- Social Media
- Competitive Analysis
- Management
- Marketing Strategy
- Team Leadership
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