Laura Ward
Product Discovery
- Role
- Director, Product Management Center of Excellence at Workiva
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Laura Ward
Previously Director of Design & Research Discovery, my most recent role as Director of Strategic Communication allowed me to lead strategy development conversations, alignment, and communication of technology objectives across PayPal, from Town Halls to C-suite presentations. I leveraged my design, product discovery, facilitation, and storytelling background to engage engineering leadership and help them navigate the ever-changing and competitive landscape for the world’s most recognized FinTech brand.
Experience
Director, Product Management Center of Excellence
May 2025 — Present
Establish the skills, systems, frameworks, and processes that enable product managers to excel while driving consistency and quality in Workiva\'s product development
Education
Columbia University
M Arch, GSAPP
University of Illinois Urbana-Champaign
BSAS, Architecture
Skills
- Usability Testing
- Design Management
- Usability Engineering
- Css
- User Research
- Mobile Design
- Html
- Interaction Design
- Strategy
- E-Commerce
- User Interface Design
- Rapid Prototyping
- User-Centered Design
- Persona
- Visual Design
- Axure
- Web Applications
- Paper Prototyping
- Wire Framing
- Information Architecture
- User Experience Design
- Mockups
- Copy Editing
- Experience Design
- Mobile Applications
- Contextual Inquiry
- Dyslexia
- Heuristic Evaluation
- Wireframing
- Wireframes
- Human Computer Interaction
- Mobile Devices
- User Interface
- Design Leadership
- User Experience
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