Laura Rufolo
Strategy, Partnerships & Project Management | Business Transformation & Growth | Luxury Hospitality, Travel & Lifestyle
- Role
- Senior Manager, Strategic Engagement Team, Global Commercial Services at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Laura Rufolo
Senior strategy, program and client/partnership manager skilled at leading transformational, customer-centric initiatives that drive innovation and growth in the hospitality, travel and lifestyle space. Leverage operational knowledge, strategy and data analytics to define opportunities, analyze results, and chart decisive path forward, consistently delivering outstanding and measurable results.> Strategy & Program: Lead white-space ideation and develop strategy in alignment with executive vision and corporate objectives; implement innovative initiatives while mitigating risk to achieve long-term success.> Operations & People: Bring together cross-functional teams, fostering collaboration and buy-in, delivering results that support successful implementation and build out infrastructure to drive sustainable growth.> Clients & Partnerships: Liaise with high-priority clients, strategic partners, and affiliates to grow relationships, add value, and identify new business development opportunities.
Experience
Senior Manager, Strategic Engagement Team, Global Commercial Services
Sep 2021 — Present · New York, NY, US
Lead large-scale, high-impact strategy and program initiatives within Global Commercial Services and Travel and Lifestyle Services teams, from product management and marketing through strategic partnerships. Collaborate with key stakeholders including executive leadership, business unit heads, strategic planning, client/partner relationship management, sales, HR, IT, operations, marketing, event management, and experiential marketing- Global & Experiential Marketing: Lead marketing campaigns to support acquisition of new S&P 500 prospects. Create framework to improve ROI capabilities and attribution reporting to optimize $11.5M investment- Business Platinum Card Product Management: Exceeded acquisition goal by 80% vs. plan on largest product portfolio in company through prospect marketing strategy. Developed new lodging partner benefit with Hilton and collaborated on exclusive experiential events and influencer campaigns- Strategic Partnerships: Spearheaded business development opportunities with strategic partners including Amazon and Lowe’s. Launched affiliate marketing program, with >20% growth in first two months- Business Blueprint Partner Marketing: Developed and executed strategy for re-launching partner marketing program for AMEX acquisition; secured and renegotiated financial agreements with former partners, identified new target prospects, stabilizing subsidiary’s revenue streams and driving future growth.
Education
Alfred Lerner College of Business & Economics at University of Delaware
Bachelor of Science, Hospitality Business Management
2002 — 2006
Skills
- Management
- Hotels
- Hospitality Management
- Food & Beverage
- Customer Service
- Public Relations
- Email Marketing
- Customer Relations
- Sales
- Corporate Events
- Sales Management
- Event Planning
- Trade Shows
- Catering
- Food
- Restaurants
- Event Management
- Entertainment
- Hospitality
- Advertising
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