Laura Roman

About Laura Roman

Communications leader with 15+ years across enterprise tech and mission-driven organizations, shaping narratives for AI infrastructure, enterprise software, and emerging technologies across $10B+ Fortune 500 companies and VC-backed startups in AI and B2B SaaS.I help companies translate complex technologies into impactful stories building brand reputation, growth, and accelerating revenue. I have led external and internal communications across AI, AI infrastructure, enterprise software/SaaS, cloud and edge computing, IoT, and cybersecurity - alongside other emerging technologies - securing consistent Tier-1 media coverage in NYT, Forbes, Bloomberg, WSJ.My experience spans Fortune 500 - HPE, Cisco, VMware, Groupon, Cision - as well as high-growth AI startups backed by Verizon Ventures, scaling 0-1.Specialties: AI Communications • AI Infrastructure • Enterprise AI • B2B SaaS • Cloud Computing • Edge Computing • Developer Platforms • Executive Communications • PR & Media Relations • Go-to-market • Analyst Relations • Corporate Communications • Narrative Strategy • Content Strategy • Brand Positioning • Internal Communications • Crisis CommunicationsSelected ImpactCision – Director of Communications: Led global PR, analyst relations, CEO exec comms, crisis comms, content strategy, internal comms across 4,200 employees in 22 offices, leading to the SaaS company\'s $2.7B private equity acquisition.VMware: Created the VMware on VMware cloud playbook supporting $13.6B annual revenue. CEO & CIO exec comms.EDJX (VC backed edge computing startup) – Head of Marketing: Built from scratch, scaled revenue from $0 to $2.5M ARR in 2 years; secured $11.5M in funding; delivered award-winning PR/AR (VentureBeat, Forrester, SXSW). Awarded CRN’s “10 Coolest IoT Software Companies” with AWS.Roman Ink – Strategic Communications Advisor: Ghostwrote a 130+ page book on AI and IP law as lead gen; bylines on genAI, intelligent infra in Forbes, TechCrunch, CNN, NYT. Built stealth AI startup 0 to 1,$1M ARR in six months.Groupon – Global Head of Tech PR: Rebranded Groupon as a tech innovator across AI/ML and UX. Results: 100M app downloads,$3.2B annual revenue, Forrester case study. CEO & CTO comms.Expa – Director of Communications: Built from inception venture-backed B2B and B2C startups at Uber co-founder ’s $100M startup studio, go-to-market for consumer platforms Drip, Kit, Operator. All acquired.Stanford University – Lecturer in Communications & Emerging Media – taught sound in film and the impact of technologies THX and Dolby.

Experience

1. Director of Communications

   Roman Ink

   Jan 2023 — Present · San Francisco, CA, US

   Director of Communications (fractional) through my own consultancy for B2B and enterprise startups across AI, intelligent infrastructure, emerging tech, legal, media, digital innovation. • Supported stealth AI growth 0 to 1, up to $1M ARR first six months, set content strategy and systems methodology.• Leading internal and external communications, messaging architecture, producing traditional, digital and social media content, driving PR, speech writing for C-level and Managing Directors.•Delivering bylines, articles, white papers, ebooks, media placements on topics including IoT, Industry 4.0, AI and sustainability, AI and climatetech, AI solving challenges in utilities, AI and telecommunications. Publications in leading business and tech outlets including Forbes Technology Council, AI for All, TechCrunch, NYT, WSJ, Washington Post.•Researched and ghost-wrote 130 + page book on AI and IP law as lead gen for a boutique law firm, covering the potential for IP in vertical AI and emerging tech. • Worked with Topio Networks to launch their Intelligent Infrastructure conference on the digitization of public infrastructure to enable the future of the internet economy. • Media relations for a US public figure, driving interviews with local, national, and international press and television networks including BBC, Channel 4, ITV, Radio France, Washington Post, NYT, CNN, SF Chronicle. • Led comms strategy for Merritt College’s cybersecurity program, increasing enrollment and visibility for underserved communities. One of California’s top-ranking cybersecurity degree programs, providing workforce training and career pathways for underserved communities, increasing program awareness and securing government endorsements.• Drove media, outreach, and grant visibility across academic, civic, and tech sectors.•Spearheading social media across multi channels, growing a tech client\'s LinkedIn followers from 250 to 3K + in less than 90 days.

Education

• UCLA

  B.A. English Literature

• Université Sorbonne Nouvelle

  M.A. research, Comparative Literature (French and English literary translation work; music and film)

• University of Oxford

  Ph.D. , English Literature

Skills

• Press Releases
• Digital Media
• Blogging
• Content Development
• Newsletters
• Strategic Communications
• Thought Leadership
• Video
• Corporate Communications
• Product Marketing
• Social Networking
• Social Media Marketing
• Public Relations
• Internal Communications
• Media Relations
• Strategy
• E-Commerce
• Messaging
• Integrated Marketing
• New Media
• Marketing
• Communication Training
• Speech Writing
• Marketing Communications
• Facebook
• Social Media
• Content Strategy
• Marketing Strategy