Laura Remson

About Laura Remson

When I interview, I always ask candidates if they are marketing people with a data twist or data people who like marketing. I\'m a marketing person, a former journalist and someone who wants to know why a campaign is going to work before it does. Throughout my career, I’ve touched every facet of measurement, analytics and strategic insights. I started my career managing marketing in a box solutions for small businesses, but found I was missing the “why” in marketing decisions. From there, I leapt into data, hand coding social listening mentions and writing reports to help clients make the tough calls of where and how to spend marketing budgets. Since those early days of measurement, our field has developed rapidly. Measurement isn’t just about numbers. It’s about telling stories and making actionable recommendations, while using data to prove your point. Now at Golin, I play a dual role. The first is leading a team of analysts, delivering work for our clients daily. The second is a strategic role, searching out new business and organic growth opportunities, and strategic measurement projects that affect how my clients implement and use data. Beyond client work, I’m also a lead of our office DEI ERG, a longstanding member of Team Pixel, Golin’s diversity & inclusion team, and a chair in our Women’s Leadership Network. This is where I’ve found my most meaningful work – and I love using my personal experiences, from growing up in Asia and my interracial marriage, to help brands make important decisions. After growing up overseas, I turned a desire to tell personal stories into a career of telling brand stories, receiving a Bachelor’s Degree in Journalism-Public Relations and a minor in Marketing at Baylor University. Living in Dallas, I spend my free time exploring new areas and pet friendly patios with my dog Millie.

Experience

1. Vice President, Analytics & Strategy

   Golin

   Mar 2023 — Present

   Lead social measurement and strategic insights for Golin clients, with a focus on Adobe (including Brand, Document Cloud, Experience Cloud and Creative Cloud businesses, and global events Adobe MAX and Adobe Summit)- Manage several measurement-driven consulting projects, designed to meet client needs. Includes: a new global measurement framework, process and playbook, revamped content tagging structure & approach, cross-agency report request & tracking, comprehensive paid benchmarking for over $7M across 10+ social channels, and influencer tracking and measurement, customer journey measurement and application- Supervise and mentor team of 6 analysts, delivering daily reporting across brands and campaigns with data & analysis of organic content, paid media campaigns, earned social listening, influencer performance, digital web analytics and traditional PR campaigns- Pitch and secure new business and organic growth within existing clients as measurement and insights lead, from finding new opportunities and scoping, to report development and delivery- Build and conduct cross office training programs for paid & influencer reporting- Active member of Team Pixel, Golin’s diversity & inclusion team, and a chair of the Women’s Leadership Network- Facebook Blueprint, Twitter Flight School and Google Analytics certified.

Education

• John Cabot University

  Semester Study Abroad

• Baylor University

  BA, Journalism - Public Relations