Laura Barnes
Senior Director, Global Content Team at Red Hat | Content marketing, digital content, content team leadership
- Role
- Senior Director, Global Content Team at Red Hat
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Laura Barnes
Laura leads a Content Team supporting full content lifecycle management, editorial leadership, writing and editing, translation/localization, content operations, and SEO. Her expertise is in content marketing and digital content strategy. Laura’s background includes both agency and in-house creative and content leadership, including a master’s degree in copywriting from the BrandCenter in Richmond, Va. She’s especially interested in how content can be planned, created, optimized, and measured to be a critical business and brand asset. She served as a volunteer board member of her local AIGA chapter for 11 years, and was named Content Marketer of the Year by Content Marketing Institute in 2019. Specialties: Branding, content marketing, content strategy, web writing, copywriting, creative direction, advertising, creative leadership, new business acquisition, marketing
Experience
Senior Director, Global Content Team
Aug 2019 — Present · Raleigh-Durham, NC, US
Lead a global Content Team comprised of developmental editors, copywriters, journalists, SEO, data analysts, podcasters, content strategists and web writers, translation and localization, content operations, etc. Together, we build an audience for our content and an authentic voice for Red Hat. In 2019, our team was used as the model for the \"content team of 2020\" by Content Marketing Institute.
Education
Peace College
Associate of Arts, English
Adcenter at Virginia Commonwealth University
Masters, Advertising, Copywriting
University of South Carolina
Bachelors, Journalism/Newspaper Writing
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